Omni-channel gaming platform

One platform for retail, web, mobile. Sportsbook, casino, affiliates, unified back office.

Entergaming helps operators launch, manage, and grow a connected gaming business across website, mobile, retail shops, terminals, agent networks, gaming verticals, affiliates, and white-label brands from one central platform foundation.

Web / Portal

  • Desktop
  • Mobile
  • Account pages
  • Payments

Affiliates Agent Trees

  • Affiliates Website
  • Agent / Subagent Trees
  • Commission calculations

Back Office

  • CRM
  • Risk Management
  • Reporting
  • Bonus Engine
  • Promotions
  • Administration
  • Odds Compiling
  • Trading

Large Scale Ops

  • BI real time export
  • External Accounting API
  • Lottery PAM
  • API to Customer Service
  • Compliance features
  • AAMS, ARJEL etc.

Integrations API

  • Sports Feeds
  • 3rd Party Game Integrators
  • Additional Payment Gateways

Retail

  • Cashier Clients (PC)
  • Cashier Terminals
  • Player Terminals
  • Shop Accounting
  • Live monitors
  • Internet user registrations

Additional Sales Channels

  • API - 3rd party sites
  • API - native Apps
  • IPTV
  • Social Networks BA
  • Unlimited white labels

Platform Core

  • Internet Player Accounts
  • Retail Management
  • Sports Book Engine

Platform promise

One customer. One wallet. One back office. Many ways to grow.

The platform connects the customer journey across website, mobile, retail shops, terminals, and agent networks. Operators can centralize control while still supporting multiple brands, domains, currencies, languages, time zones, and local operating rules.

Core modules

The foundation of the gaming business

Six core platform modules work together to create a connected operating environment.

PAM / wallet / accounting

Customer identity, balances, transactions, limits, history, accounting, reporting, and shared wallet behavior across installed products.

Front end website and mobile

Online and mobile customer experience connected to the same platform account, wallet, products, bonuses, and reporting foundation.

Sportsbook

Pre-match and live betting, feed automation, manual trading, cash-out, VIP odds, future bets, high-stake workflows, and risk management.

Retail

Cashier PCs, cashier terminals, self-service terminals, employee shifts, cash balances, receipts, displays, branch reporting, and agent support.

Integrated casino games

Casino, live casino, virtual sports, and third-party game content connected through platform integrations and common wallet logic.

Back office

Trading, risk, accounting, reporting, retail operations, CRM, CMS, affiliates, agents, commissions, and operational control.

Omni-channel ecosystem

Meet the player wherever the market is active

Entergaming supports an operator model where the main distribution channels are part of one commercial system.

Website
Mobile
Retail shops
Terminals
Common account
Shared wallet + back office
Agent networks
Customer service
Cash operations
Local marketing

Retail strength

Physical channels connected to the wider customer relationship

  • Cashier PCs, terminals, and self-service devices.
  • Employee shifts, cash balances, and branch reporting.
  • Named and anonymous retail play options.
  • Retail registration, deposits, withdrawals, and betslip payments.
  • Localized receipts, printouts, shop displays, and promotions.

Gaming verticals

Multiple product verticals on one platform foundation

The platform is designed to support a broad gaming portfolio while keeping customer account, wallet, reporting, promotions, and operations connected.

Sportsbook

Pre-match, live betting, cash-out, VIP odds, future bets, trading control, and risk management.

Casino

Integrated casino game content connected to customer account, wallet, reporting, and promotional logic.

Live casino

Live dealer content integrated as part of the broader customer gaming experience.

Virtual sports

Always-on virtual events that complement sportsbook and retail content availability.

Poker

Poker as an additional gaming vertical within the wider platform portfolio.

Lotto

Lottery-style products supported as part of an expandable gaming offer.

Proto games

Additional proprietary or special game formats supported through the platform’s extensible model.

Sportsbook differentiation

More than commodity odds

  • Pre-match and live betting.
  • Feed automation plus bookmaker control.
  • Cash-out for pre-match and live.
  • VIP odds and segmented odds sets.
  • Future bets based on potential future winnings.
  • Real-time liabilities, limits, and high-stake handling.

Growth engine

Acquire, activate, retain, and expand

Built-in promotion, CRM, agent-network, and affiliate-subsystem capabilities help the operator turn the platform into a commercial growth system.

Promotions and loyalty

Deposit bonuses, free bets, loyalty points, bonus play, cashback, safe bets, event-based promotions, referrals, and cross-product bonus logic.

Agent networks

Master agents, agents, subagents, revenue-share, commissions, reporting, and operational controls for local distribution networks.

Content expansion

Sportsbook, casino, live casino, virtual sports, poker, lotto, proto games, and third-party integrations provide more entertainment options and stronger cross-sell opportunities.

Affiliate subsystem

A dedicated commercial engine for affiliate-led growth

Affiliates are not just another channel; they are a platform subsystem with their own management, tracking, reporting, commercial programs, and payment workflows.

Affiliate capabilities

  • Affiliate management back office.
  • Affiliate website for registration, marketing materials, earnings, and communication.
  • Master affiliate and sub-affiliate structures.
  • View, click, and conversion tracking.
  • Revenue-share, commission, reporting, payment request, and invoicing support.
  • Anti-fraud tracking codes and API support for conversion tracking.
01

Faster launch foundation

Start from a broad base of platform capability instead of assembling disconnected systems from scratch.

02

Unified customer view

Connect products, channels, balances, limits, history, service, and marketing around the same customer relationship.

03

Operational visibility

Manage trading, retail, reporting, accounting, CRM, affiliates, agents, and risk from one back-office environment.

Trust and control

Designed for regulated, multi-channel operations

The source platform documentation references deployments and certification experience across demanding jurisdictions, along with security and compliance processes including responsible gaming, penetration testing, player-data security, payment security, and jurisdiction-specific functional compliance.

Operating controls

  • N-tier architecture and layer isolation.
  • Responsible gaming controls.
  • Player data and payment security focus.
  • Localization for market rules, languages, currencies, and time zones.
  • Back-office visibility across products and channels.

Pitch summary

Launch channels, gaming verticals, affiliates, CRM, and operations on a single platform foundation.

Entergaming is built for regulated operators, multi-channel growth, operational control, and long-term flexibility across products, channels, brands, partners, and markets.